Vertex Systems Pvt Ltd

We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. You'll play a crucial part in enhancing our online presence, driving traffic, and generating leads by leveraging various digital tactics. The ideal candidate will have a strong understanding of current digital marketing trends and a passion for creating engaging and effective campaigns that align with our business objectives.

Skills:
SEO (Search Engine Optimization), SEM (Search Engine Marketing), PPC (Pay-Per-Click) Advertising, Social Media Marketing (organic & paid), Content Marketing Strategy, Email Marketing Automation, Google Analytics, Google Ads, CRM Software (e.g., HubSpot, Salesforce), CMS Platforms (e.g., WordPress), A/B Testing, Campaign Management, Copywriting, Data Analysis, Marketing Automation

Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field, 3-5 years of proven working experience in digital marketing roles, Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns, Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate, Solid knowledge of website analytics tools (e.g., Google Analytics, Google Search Console), Experience in setting up and optimizing Google Adwords campaigns, Strong analytical skills and data-driven thinking, Up-to-date with the latest trends and best practices in online marketing and measurement, Excellent written and verbal communication skills, Ability to work both independently and collaboratively in a fast-paced team environment