AlphaWorks Pvt Ltd

We are seeking a highly motivated and experienced Senior Digital Marketing Specialist to join our dynamic marketing team. In this pivotal role, you will be instrumental in developing, implementing, and managing comprehensive digital marketing campaigns that drive brand awareness, engage our target audience, and generate qualified leads. You will leverage your expertise across various digital channels, analyze performance data, and continuously optimize strategies to achieve measurable results and contribute to our growth objectives.

Skills:
SEO (Search Engine Optimization), SEM (Search Engine Marketing), Content Marketing Strategy & Execution, Social Media Marketing (Organic & Paid), Email Marketing & Marketing Automation Platforms, Google Analytics & other Web Analytics Tools, PPC Campaign Management (Google Ads, Bing Ads), CRM Software Proficiency (e.g., Salesforce, HubSpot CRM), A/B Testing & Conversion Rate Optimization (CRO), Copywriting & Editing, Project Management Tools

Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field., 5+ years of progressive experience in digital marketing roles, with a proven track record of success., Demonstrable experience leading and managing SEO/SEM, email, social media, and/or display advertising campaigns., Strong analytical skills and data-driven thinking, with the ability to interpret complex data and translate it into actionable strategies., Excellent written and verbal communication skills, capable of crafting compelling marketing copy and presenting insights effectively., Proficiency with marketing automation platforms and CRM systems., Up-to-date with the latest trends and best practices in digital marketing and measurement., Ability to work both independently and collaboratively in a fast-paced, evolving environment.