TechSpire Labs Pvt Ltd

We are seeking a highly motivated and experienced Senior Digital Marketing Specialist to join our dynamic marketing team. In this pivotal role, you will be responsible for developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with the marketing team, supporting teams (e.g., sales, product), and external vendors to launch campaigns on time and on budget, ensuring brand consistency and driving measurable results.

Skills:
SEO/SEM expertise, Content Marketing strategy and execution, Social Media Marketing (organic & paid), Email Marketing (platforms like Mailchimp, HubSpot), Google Analytics & Data Analysis, PPC campaign management (Google Ads, Bing Ads), Conversion Rate Optimization (CRO), CRM software proficiency (e.g., Salesforce, HubSpot CRM), Excellent written and verbal communication, Project management, Creativity and problem-solving

Requirements:
Bachelor's degree in Marketing, Communications, or a related field (Master's preferred), 5+ years of demonstrable experience in digital marketing, with a focus on campaign management and optimization, Proven track record of successfully planning and executing digital campaigns that drive measurable results, Strong analytical skills and data-driven thinking, Up-to-date with the latest trends and best practices in digital marketing and measurement, Experience with A/B testing and multivariate experiments, Ability to work independently and collaboratively in a fast-paced environment, Portfolio of successful campaigns or case studies is a plus